Public Lecture with Professor Giovanni Corazza: The Dynamic Definition of Creativity: Potential Originality and Effectiveness

At the foundation of the proposed new theoretical framework lies the definition of creativity itself, which is turned from static to dynamic through the introduction of the concept of potential originality and effectiveness. Starting from this central definition, and through the introduction of several auxiliary definitions, we arrive at novel definitions for creative achievement and creative inconclusiveness. While both aspects are key in the creative process, creative inconclusiveness was not part of previous definitions, but it can be argued that its role is most fundamental for effective education in creativity. The new definitions are shown to have full backward compatibility with the extant corpus of scientific research in creativity, as well as forward effectiveness in suggesting novel investigation approaches to support the consideration of new theoretical hypotheses.

GIOVANNI E. CORAZZA – Marconi Institute for Creativity

Giovanni Emanuele Corazza is a Full Professor at the Alma Mater Studiorum-University of Bologna, Member of the Alma Mater Board of Directors, founder of the Marconi Institute for Creativity, Member of the Marconi Society Board of Directors, Member of the Board of the 5G Infrastructure Association, Vice-Chairman of the NetWorld2020 European Technology Platform. The Marconi Institute for Creativity, a joint initiative of the Fondazione Guglielmo Marconi and of the University of Bologna, was founded in 2011 with the purpose of establishing creative thinking as a science. The three pillars upon which MIC operates are those of scientific research, education activities, and support to the process of creativity and innovation, both in academic and in business contexts.